Sourcing & certifications
Every ingredient in every Primal Puffs snack meets our sourcing standards. Transparency builds trust — so here is exactly where our food comes from, and an honest look at where our certifications stand on the way to launch.
Sourcing Standards
All Primal Puffs products meet these standards.
Beef & Bison
- 100% grassfed and grass-finished
- Pasture-raised in the USA
- No antibiotics, no added hormones
- Sourced to organic standards
Poultry
- Pasture-raised in the USA
- No antibiotics, no added hormones
- Sourced to organic standards
- Free to forage on pasture
Seafood
- Wild-caught from sustainable fisheries
- USA or responsibly sourced international waters
- No farm-raised fish
- MSC certified where available
Organs
- Same sourcing standards as muscle meat
- From the same animals (nose-to-tail)
- Beef liver, heart, kidney sourced from grassfed cattle
Eggs
- Pasture-raised hens
- Sourced to organic standards
- USA sourced
Dairy
- Grassfed, pasture-raised cows
- Full-fat only (no skim, no reduced fat)
- Sourced to organic standards
- USA sourced
Bone Broth & Gelatin
- Made from grassfed beef or pasture-raised chicken bones
- Slow-simmered for 24+ hours
- Sourced to organic standards
Fruits
- Sourced to organic standards
- USA grown where possible
- No added sugars or syrups
Honey
- Raw, unfiltered
- USA sourced
- Organic where available
Fats
- Grassfed beef tallow
- Grassfed bone marrow
- Pasture-raised butter
- No seed oils ever (no sunflower, canola, soybean, etc.)
What We Never Use
You will never find any of these in our products. Ever.
Certifications
We're a pre-launch brand, and we'll be straight with you: our certifications are in progress, not yet on the shelf. Here is exactly where each one stands. We won't print a certification seal on any label until it is official and verifiable.
Being finalized for launch
In progress now and on track to be in place before we ship.
USDA Organic
Required for all "organic" claims. Applies to meat, produce, dairy, and eggs. Annual inspection and certification.
USDA Inspected
All meat products processed in a USDA-inspected facility. Required for interstate commerce with continuous inspection during production.
FDA Registration
Facility registered with FDA. Required for all food production facilities.
On our roadmap
Certifications we're pursuing after launch as we scale.
Non-GMO Project Verified
Third-party verification of non-GMO ingredients. Strong consumer recognition and trust.
Certified Humane
Animal welfare certification covering living conditions, handling, and slaughter standards.
American Grassfed Association (AGA)
Verifies 100% grassfed claims. Animals fed only grass and forage, no confinement.
Whole30 Approved
Popular with our target demographic. Products must meet strict Whole30 ingredient standards.
Paleo Certified
Verified by Paleo Foundation. Aligns perfectly with our ancestral health positioning.
Gluten-Free Certification (GFCO)
Third-party verified gluten-free with required testing protocols.
Certifications on Packaging
Once each certification is official, it goes on the label in this priority order — never before:
Tested before it ships
Heavy metals are a real concern in any food made for young children. Before we launch, every Primal Puffs product will be third-party tested for heavy metals and contaminants — and we'll publish the results right here.
We're setting this testing up now. Like our certifications, we'd rather tell you it's coming than claim something we haven't done yet.
Allergen Summary
Quick reference for common allergens by product line.
Facility Note: Manufactured in a facility that also processes milk, eggs, fish, tree nuts, and sesame. Always check label for most current allergen information.
See the difference real food makes.
Every snack we make reflects these sourcing standards.
Shop the range