Our Standards

Sourcing & Certifications

Every ingredient in every Primal Puffs product meets our strict sourcing standards. We believe transparency builds trust -- so here is exactly where our food comes from and how it is certified.

Sourcing Standards

All Primal Puffs products meet these standards.

Beef & Bison

  • 100% grassfed and grass-finished
  • Pasture-raised in the USA
  • No antibiotics, no added hormones
  • Organic certified

Poultry

  • Pasture-raised in the USA
  • No antibiotics, no added hormones
  • Organic certified
  • Free to forage on pasture

Seafood

  • Wild-caught from sustainable fisheries
  • USA or responsibly sourced international waters
  • No farm-raised fish
  • MSC certified where available

Organs

  • Same sourcing standards as muscle meat
  • From the same animals (nose-to-tail)
  • Beef liver, heart, kidney sourced from grassfed cattle

Eggs

  • Pasture-raised hens
  • Organic certified
  • USA sourced

Dairy

  • Grassfed, pasture-raised cows
  • Full-fat only (no skim, no reduced fat)
  • Organic certified
  • USA sourced

Bone Broth & Gelatin

  • Made from grassfed beef or pasture-raised chicken bones
  • Slow-simmered for 24+ hours
  • Organic certified

Fruits

  • Organic certified
  • USA grown where possible
  • No added sugars or syrups

Honey

  • Raw, unfiltered
  • USA sourced
  • Organic where available

Fats

  • Grassfed beef tallow
  • Grassfed bone marrow
  • Pasture-raised butter
  • No seed oils ever (no sunflower, canola, soybean, etc.)

What We Never Use

You will never find any of these in our products. Ever.

Grains (wheat, rice, corn, oats, etc.)
Seed oils (sunflower, canola, soybean, safflower, etc.)
Refined sugars (cane sugar, corn syrup, etc.)
Artificial flavors or colors
Natural flavors (we list real ingredients)
Preservatives
Gums or thickeners (carrageenan, xanthan, etc.)
Soy in any form
Peanuts

Certifications

Required Certifications

1

USDA Organic

Required for all "organic" claims. Applies to meat, produce, dairy, and eggs. Annual inspection and certification.

2

USDA Inspected

All meat products processed in a USDA-inspected facility. Required for interstate commerce with continuous inspection during production.

3

FDA Registration

Facility registered with FDA. Required for all food production facilities.

Recommended Certifications

Certifications we hold or are pursuing.

Non-GMO Project Verified

Third-party verification of non-GMO ingredients. Strong consumer recognition and trust.

Certified Humane

Animal welfare certification covering living conditions, handling, and slaughter standards.

American Grassfed Association (AGA)

Verifies 100% grassfed claims. Animals fed only grass and forage, no confinement.

Whole30 Approved

Popular with our target demographic. Products must meet strict Whole30 ingredient standards.

Paleo Certified

Verified by Paleo Foundation. Aligns perfectly with our ancestral health positioning.

Gluten-Free Certification (GFCO)

Third-party verified gluten-free with required testing protocols.

Certifications on Packaging

Displayed in priority order on every label:

1USDA Organic
2Non-GMO Project Verified
3Certified Humane / AGA Grassfed
4Whole30 Approved
5Gluten-Free Certified

Allergen Summary

Quick reference for common allergens by product line.

Product LineAllergens
Primal Puffs (Meat Bites)None
Organ BitesNone
Bone Broth GummiesNone
Marrow MeltsNone
Primal BarsEgg; Fish (salmon variant); Tree nuts (coconut in Tropical)
Salmon Skin CrispsFish; Sesame (Everything variant)
Yogurt PuffsMilk

Facility Note: Manufactured in a facility that also processes milk, eggs, fish, tree nuts, and sesame. Always check label for most current allergen information.

See the difference real food makes

Every product we make reflects these sourcing standards.

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