We're parents who got fed up
Fed up with snack aisles full of puffed grains and seed oils marketed as “healthy.” Fed up with ingredient lists we couldn't pronounce. Fed up with feeding our kids food that humans never evolved to eat.
So we went back to basics. Way back. To the foods that built humanity's brains and bodies for hundreds of thousands of years.
Our principles are non-negotiable
Ancestral Wisdom
For hundreds of thousands of years, humans thrived on animal foods. Our ancestors weaned their children onto meat, marrow, and organs. Science is finally catching up to what traditional cultures always knew.
Radical Transparency
Every ingredient is listed, every source is traceable, every claim is backed. We don't hide behind proprietary blends or misleading marketing. What you see is what you get.
Parent to Parent
We're not a faceless corporation. We're parents who got frustrated with the snack aisle and decided to do something about it. Every product is tested on our own kids first.
Uncompromising Quality
100% grassfed and finished beef. Pasture-raised poultry. Wild-caught seafood. Organic fruits. We refuse to cut corners because these are our children's bodies we're building.
How we got here
The snack aisle is failing our kids
Walk down any grocery store snack aisle. It's puffed grains, seed oils, and repackaged sugar—marketed with cartoon characters and health claims. Even the 'organic' options are mostly rice flour and sunflower oil.
Our ancestors had it right
For most of human history, children were weaned onto the most nutrient-dense foods available: meat, organs, bone marrow, and animal fat. These foods built our ancestors' brains and bodies. Modern science confirms what traditional cultures always practiced.
Bringing real food back to tiny hands
We set out to create snacks that honor our evolutionary heritage while fitting into modern life. Shelf-stable, portable, and in formats toddlers love—but made from the foods humans actually evolved eating.
If we won't feed it to our kids, we won't sell it to yours
Every ingredient must pass a simple test: would we put this in our own children's mouths? No grains, no seed oils, no artificial anything. Just real food, from real animals, raised the right way.
Where our food comes from matters
We partner with regenerative farms and sustainable fisheries. Animals raised on pasture, the way nature intended.
Grassfed & Finished Beef
From regenerative ranches. Never feedlot, never grain-finished. The way cattle are meant to live.
Wild-Caught Seafood
Alaskan salmon and other wild species. Sustainably harvested from clean, cold waters.
Pasture-Raised Poultry
Chickens that see sunlight, eat bugs, and roam freely. Not the factory farm kind.
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