Privacy Policy

1. Information We Collect

We collect information you provide directly:

• Name, email address, and shipping address when you place an order or join our waitlist
• Payment information (processed securely through Stripe—we never store your card details)
• Referral activity and codes when participating in our referral program
• Communications you send us via email or contact forms

We automatically collect certain technical information including IP address, browser type, device information, and pages visited to improve our website and service.

2. How We Use Your Information

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Manage your waitlist and referral program participation
• Send marketing emails (only with your consent—unsubscribe anytime)
• Improve our website and products
• Prevent fraud and ensure security

3. Information Sharing

We do not sell your personal information. We share data only with:

• Stripe (payment processing)
• Shipping carriers (to deliver your orders)
• Email service providers (to send transactional and marketing emails)
• Analytics tools (in anonymized, aggregated form)

4. Cookies

We use essential cookies to operate our website and optional analytics cookies to understand how visitors use our site. You can disable cookies in your browser settings, though this may affect website functionality.

5. Data Security

We implement industry-standard security measures to protect your data. Payment processing is handled entirely by Stripe, which is PCI-DSS Level 1 certified. However, no method of transmission over the internet is 100% secure.

6. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing communications
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at hello@primalpuffs.com.

7. Children's Privacy

Our website is intended for use by parents and guardians. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a new “Last updated” date.

9. Contact Us

For questions or concerns about this Privacy Policy or your data, contact us at hello@primalpuffs.com.